When the business and economic climate goes north and gets chilly, members sometimes decide that they can’t afford their Better Business Bureau membership. They drop their membership and plan to pick it up again when business picks up.

Sadly, opting out of membership is like opting out of advertising when times are tough--just when you need it most. The consuming public feels the pinch, too, and they’re more vigilant than ever to make sure their money goes as far as it possibly can. They’re checking businesses out ever more carefully before they make a purchase or enter a contract. And the statement in your reliability report that you’re a Bureau member makes a big difference to them.

We’re here for you year in and year out, whatever the business climate. So if you’re asking yourself whether you can afford to keep your membership, maybe the right question sho...Click to view full post